Four modules. One pricing decision.

Priceography combines behavioral research, data analysis, scenario modeling, and AI-supported review into a single workflow — so you get a recommendation you can trust.

1

Survey & Response Collection

What it does

A research-grade conjoint survey, mobile-friendly, with no parent login required. Priceography generates the survey design automatically based on your studio's pricing structure.

Key details

  • 10 tradeoff scenarios per parent
  • 6–8 minutes to complete
  • Branded studio survey URLs
  • Built-in incentive/raffle system to boost response rates
  • Works on any device — no app or download required

What parents see

Parents receive a simple link and complete a series of realistic A/B pricing choices. Each scenario presents two class options with different combinations of price, schedule, and features — and parents pick the one they'd actually choose.

2

Evidence & Interpretation

What it does

A results dashboard with preference data, attribute importance rankings, and price sensitivity analysis — giving you a clear picture of what your parents actually value.

Key details

  • Price sensitivity bands ("too cheap" to "too expensive")
  • Segment breakdowns by dancer age and enrollment type
  • Confidence scoring (Low / Medium / High)
  • AI-supported executive intelligence cards

What you learn

Which pricing factors matter most to your parents. Where you have room to adjust tuition without significant pushback. How different parent segments respond to price changes, add-ons, and schedule options.

The evidence dashboard turns raw survey data into actionable insight — so you're working with real preference data, not assumptions.

3

Simulation & Scenario Modeling

What it does

An interactive pricing simulator powered by behavioral choice modeling. Test any pricing menu and see modeled enrollment and revenue — before you make a single change.

Key details

  • Test any pricing combination — tuition, tiers, fees, add-ons
  • See modeled enrollment share and projected revenue
  • Compare conservative, balanced, and aggressive scenarios
  • Toggle between revenue view and profit view when cost data is provided
  • Calibrate with your actual conversion rates

What it replaces

Spreadsheet guesswork, gut-feel pricing meetings, and the anxiety of making a tuition decision without knowing how parents will react. The simulator lets you model the impact of any pricing change before you announce it.

4

Decision Support & Reporting

What it does

AI-supported analysis and a print-ready executive brief — so you can review, share, and act on your pricing decision with confidence.

Key details

  • Multiple AI models independently review your data
  • Surface tradeoffs and help stress-test the recommendation
  • Consensus summary with confidence and disagreement indicators
  • Print-ready executive brief for board meetings or business plans
  • Decision snapshot that persists your confirmed assumptions

What you walk away with

A stress-tested pricing recommendation — not just data. The AI models review the evidence from multiple angles, surface tradeoffs you might miss, and help you weigh the decision with greater confidence.

You remain the decision-maker. Priceography gives you the analytical support to make that decision well.

Ready to make your pricing decision?

See what's included, or start your complete Priceography analysis today.