Example Results — Priceography

1

The Problem

A mid-sized studio with 180 families wanted to know: Can we raise tuition without losing families? Which add-on fees do parents actually value? Should we offer a VIP tier?

They had opinions from staff, anecdotes from the front desk, and a spreadsheet full of guesses — but no structured evidence from parents themselves.

2

The Survey

The studio launched a Priceography survey — a 6-minute, mobile-friendly experience where parents evaluated realistic pricing scenarios.

87

Responses

73%

Response Rate

6.2 min

Avg. Completion

5 days

Collection Period

No parent login required. No app to download. Just a branded link shared via email and class reminders.

3

The Evidence

Priceography analyzed parent choices and surfaced clear patterns in what parents value and where price sensitivity starts.

Attribute Importance

What matters most to parents when evaluating pricing options

Monthly Tuition

38%

Classes per Week

27%

Recital Fee

18%

Registration Fee

11%

VIP Option

6%

Price Sensitivity Summary

Parents' acceptable range was $115–$140/month. Above $145, resistance increased sharply.

High confidence (87 responses, strong model fit)

4

The Simulator

The studio tested three scenarios in the interactive simulator to compare projected outcomes.

Conservative

$120/mo

91% Modeled Enrollment

$19,620 Projected Monthly Revenue

+$1,620 vs. current

Balanced

$132/mo

84% Modeled Enrollment

$19,958 Projected Monthly Revenue

+$1,958 vs. current

Growth

$142/mo

74% Modeled Enrollment

$18,908 Projected Monthly Revenue

+$908 vs. current

5

The AI Review

Multiple AI models independently reviewed the evidence, surfaced tradeoffs, and helped stress-test the pricing direction.

Areas of Agreement

A moderate tuition increase ($10–15/month) is well within the acceptable range identified by parent responses
Bundling the recital fee reduces perceived nickel-and-diming without meaningful revenue loss
A 2x/week premium tier has enough parent interest to justify a pilot

Key Considerations Raised

An increase above $140/month would likely trigger measurable enrollment resistance based on the price sensitivity data
The VIP tier should be positioned as optional — forced bundling would reduce overall enrollment share
Segment differences between younger-dancer families and competitive-track families suggest monitoring retention by age group after changes

AI models provide analytical support and help identify tradeoffs. The studio owner makes the final pricing decision.

6

The Decision

Based on the evidence, simulator results, and AI-supported review, the studio made three changes:

Raised base tuition by $12/month
Bundled the recital fee into monthly tuition (simplifying the pricing structure)
Launched a 2x/week premium tier at a $28/month upgrade

Executive Brief

The studio received a print-ready executive brief summarizing the full analysis — including survey methodology, evidence highlights, simulator scenarios, and the AI-supported review. Ready for board meetings, business plans, or the studio's accountant.

Projected outcome: an estimated $18,000+ in additional annual revenue from a single well-informed pricing decision.

See what a Priceography analysis looks like