How Priceography works

From setup to recommendation in one streamlined workflow.

The Core Idea

Instead of asking parents "What would you pay?", Priceography shows them realistic pricing scenarios and measures what they actually choose. This is called tradeoff-based research — the same approach used by airlines, hotels, and consumer brands to set prices.

The difference: we've made it simple enough for any studio owner to use, and powerful enough to produce a real pricing recommendation.

The Workflow

1

Set up your study

Enter current pricing, class types, season info. Priceography generates a research-grade survey design automatically.

2

Collect parent responses

Share a branded link. Parents complete a 6–8 minute mobile-friendly survey. No login or app required.

3

Review the evidence

See preference charts, price sensitivity bands, segment comparisons, and confidence scores as responses come in.

4

Test pricing scenarios

Use the interactive simulator to model any combination of tuition, tiers, and fees. See projected enrollment and revenue.

5

Get your recommendation

Multiple AI models review the evidence and help stress-test the pricing direction. You get a summary and a print-ready executive brief.

What Parents See

Parents are shown 10 pricing scenarios, each presenting two realistic class options side by side. They simply pick which one they'd prefer — no open-ended questions, no confusing scales.

The entire survey takes 6–8 minutes on any device. It's mobile-friendly and requires no login or personal information.

Responses are completely anonymous — no names, no emails, no tracking.

Sample Survey Question

Which class option would you prefer for your child?

Option A

2x per week

60 min classes

$135/month

No recital fee

Option B

1x per week

90 min classes

$110/month

$75 recital fee

What You Get

📊

Results Dashboard Preview

Your complete deliverables

  • Evidence dashboard with preference data
  • Price sensitivity analysis
  • Interactive pricing simulator
  • AI-supported analysis and stress-testing
  • Print-ready executive brief
  • CSV data exports

Simple Survey Tools vs. Priceography

Simple survey tools Priceography
Ask "what would you pay?" Show realistic tradeoffs, measure choices
Bar charts and percentages Decision-ready recommendation
One-size-fits-all questions Research-grade conjoint design
Export a CSV Interactive simulator + AI-supported analysis + executive brief
You interpret the data AI models review and help stress-test the direction